We partnered with Nice Day Barbershop based in Huntington Beach, CA to create a brand identity, website property, and booking integration. Playing on the Southern California roots of owners Jake & Lorna Bushnell, the logomark was designed as a throwback to classic California surf culture.

This translated into not only the logomark, but also the typeface selection and color palette. We designed the website property to reflect the brand ethos, while being user friendly and visually enjoyable. Complete with a booking integration, this project helped lay the foundations for the coolest barbershop in Huntington Beach.